Copyright 2008@ Judy Rosella Edwards. Do not reprint without written permission.
I grew up listening to Larry Lujack on WLS Chicago. I remember the deejays talking about people who stopped by the station to watch them work.
At Christmas time, my parents would take me 200 miles to go shopping in The Loop—and every year I begged them to let me go to WLS while we were in the city. I guess there really is no Santa Claus because I never got to see Lujack inside the booth on WLS.
I had to settle for listening to the music of the late ‘60s and early ‘70s on a little transistor radio. I remember turning the volume really low and listening all night long on hot summer nights when it was hot to sleep.
I laughed out loud when I saw that Wikipedia described Lujack as a precursor to shock jocks. Uncle Lar was so tame.
I just looked up his bio and found he was inducted into the Radio Hall of Fame in 2004. He more than deserved it.
I was intrigued to discover that, in 2000, he began remotely broadcasting to Chicagoland from his home in New Mexico. Radio has come a long way and so subtly we barely noticed.
Radio has always been by the people and of the people (See Independent Music: Then and Now) even though big business tried to make it a product. Radio is a personal experience.
I recently discovered Whole Wheat Radio (http://www.wholewheatradio.org). They have coupled Wiki technology with “make your own” radio programming. Musicians stop in the chatrooms and join in the banter whether it is about airplanes, music, or what’s for dinner.
WWR is what PBS promised to be. During every fund-raiser, PBS vows that you get to program the tv station and that your money is near and dear to the programming.
My local PBS station is the worst one I have ever seen. The programming is outdated, tedious, and repetitive. Add to that, the station suddenly announced they had just discovered they were $6 million in debt.
Chet Tomczyk, who makes it sound like he woke up one day and saw he was $6 million in debt, had the audacity to react by asking the public to fork over another $6 million and for the banks to forgive as much of the debt as possible. What a lesson to teach our children. If you mishandle money, just ask hard-working listeners and parents and their children to pay for your lack of money management skills. And don’t apologize.
Oh, and change your clothes. Tomczyk, who always appears in a suit and tie, wore a turtleneck in the Save Our Station ads. Yes, we noticed. Perhaps he was trying to make it look as though he was personally suffering financially to the point that he could no longer afford neckties. I have no idea. I just thought it looked contrived and ridiculous.
And no matter how many millions people give WTVP, you do not get to program the station. They cut the programs I am most interested in and threaten they’ll need to make even more cuts in order to stay on the air. That’s okay. They can go off the air.
I don’t mind because the programs they used to run that I liked are available on DVD from Netflix. And for far less than a suggested donation to a station that has proven they don’t respect their viewers and their financial contributions.
I did exercise the programming control I do have: I eliminated WTVP from internet tv listing. What Tomczyk has done is vulgar and I won’t be watching, even if he cons people into keeping him on air.
During the same time period when he was begging for money – and never apologizing, that I saw – I moved on to internet radio. I do get to program internet radio. I get to create my own play lists for everyone to listen to. The donations I make to internet radio are in the form of buying the music I care about – and choose to support. My money doesn’t go to … what was it Tomczyk used that $6 million for? No one knows. There is no accountability.
The more I listen, the less I watch television. The more I rent the quality programs (PBS loves those words) I used to see on WTVP, the less I watch television.
In fact, WTVP should take a lesson from WWR and make their finances public. Perhaps, if they had, a viewer might have pointed out to them years ago that they were deep in debt. How does any business get $6 million in debt and not notice it?





