Copyright 2008@ Judy Rosella Edwards. Do not reprint without written permission.

From day one, it has been fun to have a computer persona. Creating a cool name and avatar are part of joining in the game.

Over the last year or so I have found myself wanting to shed the mask. I see others doing it too. I predict we are the bravest of the pioneers. We are our true selves for all the world to see.

I don’t know when it really began. It would be an interesting phenomena to research. But gradually endusers are stepping from behind the machine and into the glow of real life.

Dave Winer has been doing it for years. Perhaps it is because he is, in essence, a brand—something he would detest hearing. But, regardless of whether he is promoting Userland or Manilla or philosophisizing, you know who he is and what he looks like.

There is Arianna Huffington with the Huffington Post. But there are plenty of others.

Well, now I’m just procrastinating. But I think I have a new obsession.

Reality.